When Innovation Meets Design.
As a highly innovative company in the robotic parts feeding & sorting industry, we wanted VTR Feeder Solutions' new website design to be as innovative as the products they manufacture. Firescript was responsible for the design, 3D renderings, and all of the SEO-optimized content you see on the website. Our ultimate goal was to ensure the website's content was informative for current customers, and act as a strong marketing & sales tool to attract new prospects, all while screaming "innovation".
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Dark & Light Mode
Modern, Sleek Design.
We took advantage of dark and light mode throughout VTR's new website to blend the modern feel of the dark elements, with white backgrounds for text sections, to facilitate a more comfortable reading experience. To take it a step further, we incorporated the dark & light mode into the backend of VTR's new WordPress CMS, allowing their team to easily make adjustments and create new pages in the future while still taking advantage of the dark and light design. For a splash of colour, we added pops of their signature turquoise throughout the website for branding & style.
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Showcasing Their Innovation
Technology-Driven Design.
Being an innovative technology company, we wanted VTR's new website to feel ultra modern and showcase their products in an innovative way. We created 3D renderings of their main products, styling them in a dark stainless steel to match the modern design of the website. This allowed us to showcase their innovative product lines in a visual and modern way.
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Digital Marketing Brochure
A Content-Driven Website
One of the client's goals was to use the new website not only as a marketing tool to drive new business, but also as a brochure-like resource for existing customers to obtain information about products and the company. We created a full content strategy for the new website and wrote the copy, ensuring all content was SEO-optimized to drive organic traffic to the website. We built the new website on a WordPress CMS to facilitate easy content management by the VTR team post-project and to maximize the website's performance.
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Are you ready to start dreaming your new website design? Are you ready to take your brand and sales to the next level? Let's chat!
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